I saw this poster for the 2025 Swansea and Gower Cycling Festival on the bridge in Blackpill:

This will be the third festival of cycling, taking place over five days, from Wednesday 28th May to Sunday 1st June.
The programme will consist of three rides each day, with routes ranging from shorter, flat rides all or mostly on cycle paths suitable for those who have recently taken up or returned to cycling, and families with young children, to moderate rides over longer, hillier routes aimed at more experienced cyclists, to tougher rides with plenty of climbing intended for riders looking for more of a challenge.
Head over to the event website for all the info: